Ford Axes the Endura

When Ford Australia released the Endura in December 2018, it was seen as a sort of replacement for the Ford Territory, which was axed in 2016. The company claimed that it was not a direct replacement, but something sleeker and more enjoyable for a family preferring a five-seater vehicle. For those still hinged on Territory’s seven-seater, Ford launched the Everest to cater for their heavy-duty needs.

Right from the onset, the Endura was tailored to provide utmost pleasure to the owner. From the sleek exterior and interior designs to the advanced technology the car is fitted with, the Endura was a car on a mission. Unfortunately, the Endura was unable to achieve its mission as fans of Territory find it lacking in the driveability the latter car is known for. Due to this reason, the Endura failed to sell as much as was expected.

Ford produced three models of Endura: the base model T; the ST-Line; and the Titanium.


The Ford Endura ST-Line has the following specifications:

Engine – 2.0 litre turbo-diesel four-cylinder engine

Horsepower – 140kW @ 3500rpm

Torque – 400Nm @ 2000rpm to 3000rpm

Transmission – eight-speed automatic

Driver Type – Front-wheel-drive with an optional all-wheel-drive

Towing Capacity – 3,500 lbs.

Additional Features

Ford Endura is packed with sophisticated technology that leaves most of its rivals in the dust. These include driver-assist features such as:

Traffic sign recognition with intelligent speed assist;

Adaptive cruise control;

Lane-keeping system;

Auto high-beam headlamps;

Rearview camera;

Pre-collision assist with pedestrian detection; and many more.

The Endura is also equipped with FordPass; an app that allows you to connect your car to your phone and navigate your car from a couple taps on your phone.


The starting price for the base model, Trend is $44,990 while the price for the Titanium model climbs up to $67,990. The average price of an Endura is pegged at $53,990.


It is good-looking

It is very fuel-efficient

It is very spacious

Great towing capacity


It is relatively expensive

Lacks some safety aids

Not as smart as the Ford Territory


The Ford Endura is ranked 7.4 over 10 in performance; 8.1 in ride quality; 7.5 in handling & dynamics; 8.2 in driver technology; 7.4 in interior comfort and packaging; 8.2 in infotainment & connectivity; 8.1 in fuel efficiency; 8.2 in safety; 7.0 in value for money; and 7.0 for purpose. Overall, the car is rated 7.7

Ford Axes The Endura

The maker of the Endura has announced that the two-year-old vehicle will be pulled from the market. This is mostly due to the inability of the vehicle to achieve its objectives, thereby lacking in sales. Manufactured in Canada, the Endura is targeted at the Australian buyers with the same brand bearing a different name, Edge in Europe. While the vehicle will no longer be imported into Australia, you can still get one from a dealership that has one on sales.

Now, Ford has decided to focus on Puma, Escape and Everest models as its SUV lines.